Market Development Strategy

Is there a market you want to develop? If so, you need a strategy!  Here are the steps: 1. Coordination: Meet with your marketing team and make sure they are clear on what the company strategy is. 2. Survey: Allow your marketing company to come up with ideas and...

Cowboys & the Wild West: Social Media and ROI

This is a wild one! ¬†Getting a return on your promotional investment in Social Media ¬†has traveled back in time to the Wild, Wild West. My great Granddaddy was the Sherriff of Custard County and I’m channeling his essence. Because boy, do I have something to say...