Cowboys & the Wild West: Social Media and ROI

This is a wild one!  Getting a return on your promotional investment in Social Media  has traveled back in time to the Wild, Wild West. My great Granddaddy was the Sherriff of Custard County and I’m channeling his essence. Because boy, do I have something to say...

The Painting: Expect Success with Every Opportunity

I have a painting on my wall. It is an interesting painting because there is nothing in it–except the sky. It’s funny to watch the reactions of people to this painting. Many simply enjoy it, and the message it imparts. Others look at it quizzically and seem to be...

Social Media Revolution: The REAL Value and ROI of Twitter

For several days now I have been investigating what people consider the ROI of Twitter and “Determining the Value” of Twitter. I have found many answers: Branding, Public Relations, Reputation Management. All of these are very true and very valuable. (Of course, I...