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Spend Your Promotional Dollars Wisely – Why Some Market Research and Data Collection Overwhelms us with TMI

by Tara Pelton | May 24, 2011 | Market Surveys, Optimized Market Research & Surveys, Research & Surveys

Why do some market research firms overwhelm us with market research data collection that is TMI (Too Much Information)? If you have you ever read one of those huge marketing research briefs—tomes—of market research collected data, then you know what I...

Spend Your Money Where You Can Expect Success: How to hire Survey Companies

by Tara Pelton | May 3, 2011 | Marketing from the Heart, Optimized Market Research & Surveys, Research & Surveys

Do you want to be certain of your success? Do you want to expect successful results in your promotion every time? Then you need to survey accurately. How do you find a survey company that can help–and within your budget?–T.E. Pelton Answer: Many survey...
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