by Tara Pelton | Jun 27, 2011 | Brand Development, Environment, Market Development Strategy
Let me ask you – just how much have animals inspired you? I suggest we find the inspiration to green our brand strategies and to develop our brands – from animals. Not just in our logos and our symbols – but for real in every aspect of...
by Tara Pelton | Apr 21, 2011 | Brand Development, Market Development, Market Development Strategy, Marketing Strategies, Marketing Strategies & Branding
Marketing Strategy: (definition) A successful Marketing Strategy allows an organization to concentrate its resources on the most fruitful potential opportunities to increase traffic, leads and sales within the budget. It is based on secure, accurate market research...
by Tara Pelton | Oct 2, 2010 | Brand Development, Marketing Strategies & Branding, Social Media
This is a wild one! Getting a return on your promotional investment in Social Media has traveled back in time to the Wild, Wild West. My great Granddaddy was the Sherriff of Custard County and I’m channeling his essence. Because boy, do I have something to say...